Podcast Recommendation: Acquired

For your upcoming summer road trips, even with a family, I recommend you check out the Acquired podcast. Each episode is the history (or partial history) of one business, told in a way that is entertaining and informative on many levels.

I was first introduced to the podcast when someone recommended the episode on Costco. It’s 3 hours long. I thought to myself “Really? I’m interested in Costco, but isn’t 3 hours a bit much?” But I had a long road trip, so I gave it a try. I was floored by how much I learned about Costco, the history of retail in the US, and the connections to other businesses. For example, Sam’s Club, which I thought was just kinda doing the same thing as Costco in different geographic areas, but no — Sam Walton copied Costco, as well as many other ideas from Sol Price (what a great name for a retailer!), the man behind the companies that would eventually become Costco today.

If you are at all interested in the history of business (especially mid-to-late Twentieth century businesses, though they do have one on Standard Oil), you will love this podcast. But I have found that the podcast is also great for children — well, at least if you have a roughly eleven-year-old boy. They will have many questions, so you may stop the podcast often, but that’s OK with me.

I think the reason some of the episodes appeal to children is because many of the stories focus on a single entrepreneur that started a business, and the hosts always spend a little bit of time on the childhood of those entrepreneurs. Often, they were entrepreneurial or innovative in some way as a child. For example, Warren Buffett in the first Berkshire Hathaway episode (there are 3 episodes on BH, totaling over 9 hours!), selling sticks of gum and cans of Coke door-to-door. Or Ingvar Kamprad (founder of IKEA, told in a 3-hour episode) selling matchboxes and fountain pens. Or the young Bill Gates being privileged enough in middle school to have access to computers, but also turning this into a business in high school (told in the first of two episodes on Microsoft, totaling once again over 9 hours).

As I mentioned in the above paragraph, if you thought that 3 hours on Costco was a lot, just wait until you listen to some of the others. You probably can’t imagine yourself listening to 9 hours on the history of a single company, much less your kids following along too. But I highly recommend that you give it a shot.

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