American sports leagues are different from their international counterparts for a variety of reasons, but perhaps the simplest and most important is that they exist as singular entities, otherwise natural cartels whose network effects are explicitly codified as clubs whose barriers to entry ensure a steady stream of profits so long as their sport remains sufficiently popular. Negotiating against player unions of varying levels of organization, they routinely negotiate collective bargaining agreements that neatly establish the division of proceeds between capital and labor.
A common mistake made is questioning the choices made by teams as if they were independent firms competing against each other in a ruthless marketplace for economic survival like Sony, McDonalds, or Manchester United, when in fact their survival is largely pre-ordained by the cartel, their choices salient only to the prestige and short-term windfall profits of annual trophies.
Tom Wilson plays for the Washington Capitals, which happens to be my favorite team in the National Hockey League. He is extremely good at hockey. He scores goals, makes good choices in transition, plays commendable defense, and is extremely adept at physically hurting other players. It is for this last bit that he has received the most attention. His team gains a notable advantage when he is on the ice simply because the other team must allocate a disproportionate amount of their attention to where Wilson is and their own relative vulnerability. The other teams in the league, and many of their players, are increasingly of the publicly held opinion that this advantage is not gained in a manner within the rules of the game. Tom Wilson is a cheating bully who threatens the safety of every other player beyond an acceptable level who simply must be stopped immediately.
To be clear, they do not believe this.
The other teams and their players believe he is dangerous (he is). But they clearly do not think he is too dangerous. Tom Wilson is occasionally suspended or fined, his salary donated to charity. The players’ union (the NHLPA) has worked tirelessly to minimize the punishments he incurs for physically injuring the other members of the same union. The other teams within the league cartel has never once imposed a punishment on his employing team. Based on the relatively modest punishments doled out and the minimal interest the players union has in ensuring their members’ physical safety, it would be foolish to conclude that the NHL views Tom Wilson as a net negative or even symptomatic of a net negative institution within hockey.
The NHL sells hockey. Their cartel members aren’t competing with each other, they are competing as a league against other sources of entertainment, principally other sports. They are competing for attention. Three John Wick movies have left me convinced that violence is an excellent means of eliciting attention. The NHL isn’t punishing Tom Wilson or the Washington Capitals because every time he punches a player prone on the ice in the back of their neck, the possibility that a player may be paralyzed or killed receives twenty-five fold the attention that Connor MacDavid receives for being the most skilled player I’ve ever seen.
To be clear, the NHL doesn’t sell hockey or violence, they sell a bundle of goods that includes athletic skill, regional identity, cultural identity, and violence. Compared to the other major US sports, it’s not unreasonable to consider the violence within hockey to be the bundle component that overlaps the least with other competing products and, as such, contributes the most, at the margin, to their share of the market. Violence may literally be the most profitably thing the NHL sells.
Every time Tom Wilson or another players seriously injures a player, possibly ending a career or reducing the quality of the rest of their life, people will speculate on what sort of event will cause the NHL to change the nature of their sport, but I don’t know why there is any uncertainty.
They’ll change when revenues decline because fans prefer less violence in their sports entertainment consumption or when young athletes with brief peak earning windows express willingness to receive smaller wages in exchange for safer working conditions. Such things have been happening steadily for the last 25 years with all of the major sports, but hockey has put itself in a uniquely bad position to continue transitioning away from selling violence, one what may demand that teams earn smaller profits, and players smaller wages, in the short run in order to enjoy greater success in the long run. I guess it could happen naturally through artful negotiation, earned trust, and thoughtful planning.
You ever know a joke that you know only a small fraction of people will understand, but you tell it anyway?