Yesterday’s super bowl was fun for a variety of reasons, but your 147th favorite economist was especially happy to see that markets continue to keep things interesting. The NFL was a “only teams with elite quarterbacks can win” league…until it wasn’t. After Brady, Manning, Brees, and Maholmes winning two decades of Super Bowls, we have back to back years of decidedly average quarterbacks winning (within-NFL average, to be clear. These are all objectively incredible athletes). How did this happen? Is it tactical evolution, flattening talent pools, institutional constraints, or markets updating? The answer is, of course, all of the above, but updating markets is the mechanistic straw that stirs the drink.
The NFL is a salary capped, which means each team can only spend so much money on total player salaries. As teams placed greater and greater value on quarterbacks, a larger share of their of their salary pool was dedicated accordingly. These markets are effectively auctions, which means eventually the winner’s curse kicks in, with the winner of the player auction being whoever overvalues the player the most. Iterate for enough seasons, and you eventually arrive at a point where the very best quarterbacks are cursed with their own contracts, condemned to work with ever decreasing quality teammates. Combine that with a little market and tactical awareness, and smart teams will start building their teams and tactics around the players and positions that market undervalues. And that (combined with rookie salary constraints), is how you arrive at a Super Bowl with the 18th and 28th salary ranked quarterbacks.
Whenever a market identifies an undervalued asset (i.e. quarterbacks 25 years ago) there will, overtime, be an update. Within that market updating, however, is a collective learning-as-imitation that eventually results in some amount of overshooting via the winners curse. This overshoot, of course, may only last seconds, as market pressure pushes towards equilibrium. In markets like long term sports contracts or 12 year aged whiskey, that overshoot can be considerable, as mistakes are calcified by contracts and high fixed cost capital.
What does this predict? In a market like NFL labor, I’d expect a cycle over time in the distribution of salaries, iterating between skewed top-heavy “star” rosters and depth-oriented evenly distributed rosters. At some point a high value position or subset of stars are identified and distproportionately committed to, but the success of those rosters eventually leads to over-committment, so much so that the advantage tilts towards teams that spread their resources wider across a larger number of players undervalued teams whose fixed pie of resources are overcommitted to a small number of players. That’s how you get the 2025 Eagles and 2026 Seahawks as super bowl champions.
I wonder when it will cycle back and what the currently undervalued position will be?
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