Understanding Data: A Chart on Gen Z and Alcohol

Have you seen this chart?

The chart originates from Statista, as you can see from the label in the image. But it is very frequently shared on social media, Reddit, and elsewhere (often with the Statista label clipped), occasionally generating millions of views and lots of heated comments.

But it’s a bad graph. In so many ways. Let’s break them down.

The data comes from BLS’s Consumer Expenditures Survey. I use this data frequently, as regular readers probably know. The data in the viral chart is from 2021 (more on that in a moment), but if I create a similar chart using the most recent data in 2023 but also include spending by those older than Baby Boomers (primarily the Silent Generation), you will notice a curious thing:

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Doobies over Butts: More Americans Now Smoke Marijuana Than Cigarettes

Gallup has polled Americans for many decades about their smoking habits. About 40-45% of adults smoked cigarettes from about 1945-1975, but the percentage has dropped steadily since then. A 2022 poll showed a new low of 11% being smokers. Roughly three in 10 nonsmokers say they used to smoke.

On the other hand, marijuana usage has climbed steadily since Gallup first asked about it in 1969. Some 16% of Americans say they currently smoke marijuana, while a total of 48% say they have tried it at some point in their lifetime:

Younger adults (18-34) are much more likely to be current users, but the 55+ crowd tried it nearly as much (44%) as the younger cohorts:

Among all adults, opinion is about evenly split on whether marijuana has a positive or negative effect on society and on people who use it. However, opinion is skewed very positive among those who have actually tried it, and negative among those who have not:

(I can’t resist inserting a consistent anecdotal observation by reliable people I know or know of, that habitual smoking of MJ tends to be highly correlated with passivity / lack of initiative, especially among young men. When one young man I know of told his counselor, “Nothing happens [when I smoke weed]”, the response was, “That’s the problem, nothing happens [because with weed you just chill and don’t do the stuff you need to do].” Of course, correlation says nothing about the direction of causation here).

The big gorilla of substance usage is still alcohol. About 45% of Americans have had an alcoholic drink within the past week, while another 23% say they use it occasionally. Alcohol use has remained relatively constant over the years. The average percentage of Americans who have said they are drinkers since 1939 is 63%, which is close to Gallup’s most recent reading of 67%.