Economist Writing Every Day

Oil money has flooded into soccer/football, golf, and a host of sporting events. The prevailing term is “sportswashing” i.e. the attempt to reinvent the public image of the Saudi Royal Family, United Arab Emirates, Qatar, and anything petro-state adjacent. Partners in these endeavors can be found regularly providing sound bites praising parties whose records in human rights are less than sterling.

I just want to point out one thing: when your extended family’s net worth is $1.4 trillion (with a `T’, not a typo), your public image remains important, but nonetheless a potentially second order concern. What is a first-order concern is maintaining that wealth for the generations to come. When it comes to the oil-based wealth, the sun is setting. Not in terms of calendar months (not yet), but certainly in terms of generations. Oil, as the fulcrum of geopolitical history, is in it’s final period. Which is simply a long-winded way of saying that if a petro-state magnate cares profoundly about the global standing of their grandchildrens’ grandchildren, they’re looking for ways to move away from oil.

Oil is one of those special commodities that is of interest to economists because it enjoys high demand, has few substitutes, and it’s supply is relatively inelastic. You can’t merely will oil into existence. So if your family happened to enjoy high status and power over a previously low-value plot of land that an ocean of oil randomly happened to exist beneath, you could parlay that into tremendous wealth and power in the world. And they did.

With solar power setting the sun on oil (I am so sorry), you can’t blame oil magnates for looking for the next thing to tie their wealth to. What’s interesting is that the lesson they appear to have learned is the importance of hard-to-reproduce commodities. They fell into the first, now they are actively looking for the second.

You know what’s hard to reproduce? Status. Prestige. History. Identity networks. You know what characterizes those exact things? Sports teams and luxury brands. I fully expect oil money to keep pouring into soccer teams and handbags. Watches and sports cars. The kind of products that are grown and historically selected for across multiple generations, in processes that often take more than a century. Production processes that are less engineering than social geology.

Petro states and families have been tied to oil for 100 years, but now they want out. And we should let them, encourage them even. The fewer forces there are in the world working to continue fossil fuel dependence, the better. The more they tie themselves to products where labor holds more leverage than capital i.e. sports, the better. If you’re waiting for fossil fuel money, or human rights abusers, to get their come-uppance, prepare yourself for disappointment. But if you’re excited to the see a better world with cleaner air and a better climate future, then don’t be surprised if it’s first harbinger isn’t solar farms in Texas, but princes in stadium press boxes sponsored by Rolex.