Economist Writing Every Day

I’m on Bluesky. I’m on twitter/X. I’m not happy with either right now. I wasn’t particularly happy on twitter before, but that was before it became much worse, so now I wish it could back to the way it was, when I was also complaining, because it turns out the counterfactual universe where it was different is actually worse. So here we are.

The decline in my personal portfolio of social media largely comes down to critical mass. The decline in Twitter usage has reduced its value to me (and most of its users). Only a tiny fraction of this loss in Twitter value is offset by the value I receive from Bluesky for the simple reason it doesn’t have enough users. Even if 100% of Twitter exits had led to Bluesky entrants, it would still be a value loss because the marginal user currently offers more value at Twitter. Standard network goods, returns to scale, power law mechanics, yada yada yada.

Now, to be clear, Twitter is still well above the minimum critical mass threshold for significant value-add, but the good itself has also been damaged by Elon’s managerial buffoonery. Bluesky, depending on your point of view and consumer niche, hasn’t achieved a self-sustaining critical mass (e.g. econsky hasn’t quite cracked it, unfortunately). The result is a decent number of people half-committing to both, which only serves to undermine consumer value being generated in the entire “microblogging” social media space.

The problem, simply put, is that Twitter still has too much option value to leave entirely. If (when) Elon get’s the mother-of-all-margin-calls, he’ll likely have to sell Twitter or large amount of his Tesla holdings. If he’s smart and doesn’t cave in to the sunk cost fallacy (a non-trivial “if”), he’ll sell Twitter. If new ownership successfully returns Twitter to suitable fascimile of it’s previous form, people will come flooding back, Bluesky will turn-off or wholly adapt into a new consumer paradigm, and everyone will be thrilled to have squatted on their previous accounts.

If Twitter retains its current form, then it will probably die, though not at the direct hands of Bluesky. More likely it will be displaced by some new product most of us don’t yet see coming, as the next generation departs twitter the way millenials departed Facebook for Snapchat and, eventually, TikTok. Perhaps counterintuitively, this outcome is actually excellent for Bluesky, because the absence of twitter will send the 3% of “professional” twitter users (economists, journalists, thinktank wonks, policy makers, etc) to Bluesky, where they will achieve niche critical mass and live happily ever after (at least as happy as one can be whilst immersed in a sea of status-obsessed try-hards).

But for the moment, we’re all a little stuck trying to make do with finding fulfillment in the complex personal lives, loving families, transcendant art, and multidimensional experiences that remain confined to meatspace. We can only do our best and remain strong during such trying times.