Derek Thompson has been writing about the “exporting of despair” from the US, both in terms of the news and social media. His thoughts are always worth reading. Here’s mine.
If you want to be terrified of stepping outside your front door, the surest method is to simply watch the local news every day. Your experienced life will become overweighted towards tragedy, born of both bad luck and malign intent, and soon your distorted personal data set will yield the logical conclusion that the only viable strategy is to isolate and insulate yourself from the outside world. One man’s agoraphobia is another man’s purest sanity.
The root of this tragically distorted information set held by our dedicated local news consumer is the old adage “if it bleeds it leads.” If you are programming the local news, you know the best way to grab and hold viewers’ attention is a “Lucy and Ethel at the chocolate factory” conveyor belt of tragedy and violence, preferably both. This logic has extended to the “rivalry” based news model, where tragedy and violence is coupled with blame, specifically blame for either the “other side” or just “others” who are pointedly not “us”. That’s a model of news bias. Let’s bring it back to despair.
Social media means that we are all, to varying degrees, local news. In the “local news programming” portion of our minds that are trying gain and retain attention, we know that if it bleeds it leads. The catch, of course, being that bleeding is both costly and unstainable. With all due respect to the cast of Jackass, most of us don’t have the ability to consistently manifest attention with our own steady physical destruction. What we can do, however, is be sad.
Professing despair is a manner in which we can garner attention for the metaphorical trainwreck or dumpster fire that is our lives. Good news, or even just positive vibes, feels like bragging. It’s the “Live Laugh Love” wall art of public status updays. It’s cringe. You scroll through cringy good vibes. You comment-prayer hands-heart emoji states of despair.
People respond to incentives, so when you receive greater love and approbation the more grisled your public emotional state, the more you lead with what’s bleeding. Climate change fears, rage over Gaza, abortion, Trump, Biden, student loans, etc. You don’t talk about these things, however. You talk about how they make you feel. And how they make you feel seems to get worse and worse. Perhaps because you feel worse, but I suspect what is more likely is that the professed negativity of your emotional state has to compete for attention with the negativity of everyone else’s emotional state. You are in a race to the emotional bottom, a status competition where everyone is competing to be the worst off.
So here we are, with millions of local news channels, all trying to lead with the very worst news. Ask any actor and they’ll tell you they take their performances home with them. There is an emotional residue to any professed state, doubly so when there is considerable truth underneath it. An actor playing a cancer patient will take home that anxiety and despair, but at the end of the day they don’t actually have cancer. The route to emotional recovery is direct and observable. Fears over climate change or student loan payments, on the other hand, are based in something very real. Elevating your public despairing over them is going to create an emotional state that is far trickier to undo in the rest of your life. You’ve added fuel to real, rather than artificial, emotional fire. I think many people are finding that the anxiety they’ve pantomimed for humor and sympathy becomes very real over time.
TL;DR: What if it is actually fine? We used to just enjoy our coffee, but it seems like more and more are dumping gasoline on our floors because nobody reacted to story on instagram before we added the fire.
Economist Writing Every Day 
2 thoughts on “We are all leading with what bleeds”