For decades one of the most popular Christmas gifts for kids (and often adults) has been video game systems. And Nintendo has long been a dominant player in this market: the original NES arguably launched the modern gaming market in 1986 (even though it wasn’t the first, it was the first blockbuster) and Nintendo’s latest offering, the Switch, is now the best-selling console ever in the US.
As we often ask on this blog: has it become more or less affordable for an average worker to buy this iconic Christmas gift (or even buy one for yourself)?
When it comes to the consoles themselves, the Switch and NES are, perhaps surprisingly, equally affordable. The original NES cost $90 in 1986, while the Switch costs $300 today. Average wages in late 1986 were $9/hour and they are about $30/hour today. So in both years, it took about 10 hours of work to buy the console (alternatively, it’s about 25% of median weekly earnings in both years).
But as any serious gamer will tell you, the individual game cartridges can cost as much or more than the console if you want to play a lot of games. For example, the games available in the 1986 Sears catalog ranged from $25-$30. To buy just the 10 games in that catalog would cost $275 — over 30 hours of labor at the average wage, or about 3 hours of labor per game.
Today there is a wider range of prices for games, but the most expensive Switch games are around $60, or just 2 hours of labor at the average wage. There are also plenty of games around $30, or just 1 hour of labor.
The challenge with the comparison is that video games today are much higher quality, challenging, and advanced in so many ways. Is there any way to make a more direct comparison?
Yes. Nintendo offers an annual subscription for $20 to Nintendo Switch Online. Included in the subscription is access to nearly every NES game, plus Super Nintendo and Gameboy games. Not only do you get the 10 games from the 1986 Sears catalog, but many dozens more. All for less than $1 hour of labor at the average wage.
In other words, for 30 hours of labor today (the time to purchase those 10 original NES games), you could buy about 46 years worth of subscriptions to Nintendo online. That’s almost a lifetime of video game play, with many more advanced games.
Economist Writing Every Day 