Joy in French Magazine on Fast Fashion

The French magazine L’Express is widely read as magazines go. I was asked to give comments on fast fashion. An interview with me has been published in French at

Le regard de l’économiste Joy Buchanan sur Shein : “Les détracteurs de la fast fashion oublient souvent ses avantages sociaux”

Idées: Alors que Shein provoque une controverse nationale en France, l’économiste américaine invite à un regard nuancé sur la fast fashion, rappelant que le trop-plein de vêtements est un problème très récent dans l’histoire humaine.

Ideas: While Shein is causing a national controversy in France, the American economist urges a more nuanced view of fast fashion, reminding us that the overabundance of clothing is a very recent problem in human history.

I enjoyed talking with their reporter Thomas Mahler (kindly for me, in English). He informed me that French politicians are proposing to ban Shein from the country, meanwhile millions of people in France shop through Shein regularly.

Much overlap with my article: Fast Fashion, Global Trade, and Sustainable Abundance

Forget not that I also am featured in a French economics textbook for my drawing of a fat mouse. Vive la France!

Interest Rates & Wining

There’s so much to say about interest rates. Many people think about them in the context of whether they should refinance or in terms of their impact on borrowing. But interest rates also matter for production beyond impacting loans for new productive projects. Interest rates aren’t just a topic for debtors.

Interest rates impact all production that takes time. That’s the same as saying that interest rates affect all production – but the impact is easier to see for products that require more time to produce.

There’s this nice model called ‘Portfolio Theory’. Taken literally, it says that everything you own can be evaluated in terms of its liquidity, the time until it will be sold, its expected returns, and the volatility and correlation of those returns. Once you start to look at the world with this model, then it’s much easier to interpret. Buying a car? That’s usually a bad investment. It’s better to tie up a smaller amount of money into that depreciating asset rather than to let a larger sum of money experience dependably negative returns. Of course, this assumes that there are alternative uses for your money and alternative places to invest your resources – hopefully in assets with growing rather than decaying value. People often recommend purchasing used cars rather than new cars. Both new and used cars are bad investments and you can choose to invest a lot or a little.

Producers make a similar calculation. All kinds of things motivate them: love, tradition, excellence…  But everyone responds to incentives. Consider vintners. They might be a farmer of grapes and a manufacturer and seller of wine. They might like to talk about nostalgia, forward notes, a peppery nose, and other finer things. But even they respond to prices and opportunity cost.

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