The Dodge Caravan, Quality Improvements, and Affordability

1996 was a big year for minivans. While modern minivans had been around for about a decade by that point, 1996 marked a turning point. That year Dodge introduced what is referred to as the “third generation” of its Caravan, and it won Motor Trend’s car of the year award. That’s the first, and only time, that a minivan ever won this award. If you drive a minivan today or see one on the road, you are seeing the look, style, and features that were first introduced in 1996 (interestingly, that year also seems to have marked the peak in sales for the Chrysler family of minivans).

If you wanted to buy the cheapest possible Dodge Caravan in 1996, you would have paid about $18,500. You could always pay more for more features, as with any car, but if you wanted this “car of the year,” and you wanted it new and cheap, that was what you paid.

Dodge continued to produce the Caravan for the US market until 2020, when it was discontinued in favor of other nameplates (though it still lived on in Canada). In 2020, the base model Caravan was about $29,000 (and now only available in the “Grand” version, an upgrade in 1996).

Oren Cass has used the prices of these two minivans to make a point about price indexes, quality adjustments, and affordability. If you look at the raw prices, clearly it is more expensive. But the consumer price index tells us that the price of new cars was flat between 1996 and 2020.

So what gives?

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