In the October 1980 Presidential debate, Ronald Reagan famously asked that question to the American voters. His next sentence made it clear he was talking about the relationship between prices and wages, or what economists call real wages: “is it easier for you to go and buy things in the stores than it was four years ago?”
Reagan was a master of political rhetoric, so it’s not surprising that many have tried to copy his question in the years since 1980. For example, Romney and Ryan tried to use this phrase in their 2012 campaign against Obama. But it’s a good question to ask! While the President may have less control over the economy than some observers think, the economy does seem to be a key factor in how voters decide (for example, Ray Fair has done a pretty good job of predicting election outcomes with a few major economic variables).
Voters in 2024 will probably be asking themselves a similar question, and both parties (at least for now) seem to be actively encouraging voters to make such a comparison. We still have 12 months of economic data to see before we can really ask the “4 years” question, but how would we answer that question right now? Here’s probably the best approach to see if people are “better off” in terms of being able to “go and buy things at the stores”: inflation-adjusted wages. This chart presents average wages for nonsupervisory workers, with two different inflation adjustments, showing the change over a 4-year time period.
Economist Writing Every Day 