This week, I’m doing some review for a macro-related project. In economics, the concepts of real and nominal rigidities help explain why prices and wages do not always adjust quickly in response to shocks. These rigidities create frictions that affect how markets function. A well-known rigidity is downward nominal wage rigidity (I have an experimental paper on that).

“Nominal rigidities” refer to the stickiness of prices and wages in their nominal (monetary) terms. These rigidities prevent immediate adjustment of prices and wages to changes in the overall economic environment.

Examples of Nominal Rigidities

• Menu Costs: The costs associated with changing prices, such as reprinting menus or reprogramming point-of-sale systems. For instance, a restaurant might avoid changing its menu prices frequently because of the costs involved in printing new menus and the risk of confusing or losing customers.
• Nominal Wage Contracts: Many workers are employed under contracts that fix their wages for a certain period, such as a year. This means that even if the demand for labor changes, wages cannot adjust immediately. For example, a factory might have a one-year wage contract with its workers, preventing it from lowering wages even during a downturn.
• Price Stickiness Due to Psychological Factors: Prices may remain rigid because businesses fear that frequent changes might upset customers or erode their trust. A classic example is a retail store keeping prices stable to maintain a reputation for reliability, even when costs fluctuate.

Side note: Lars Christensen predicts less nominal rigidity in our future. Menu costs are getting smaller and customers could become accustomed to, for example, watching the price of milk fluctuate in real time in response to statements by the Fed. Click here for related Twitter joke.

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