Using Taylor Swift to teach about Adam Smith

It’s a niche thing, but Art Carden and I wrote a collection of Taylor Swift/Adam Smith essays. I’m going to use some for teaching this semester, so I wanted to post this in case it’s useful for other teachers.

In introductory economics courses, students often encounter Adam Smith as a one-dimensional figure – the patron saint of self-interest who wrote about the “invisible hand” of the market. But Smith was a far more nuanced thinker, and his insights about human nature remain relevant today. The challenge is making these complex ideas accessible to modern undergraduates.

That’s where this comes in as a teaching aid. Through three recent articles examining Swift’s very public decisions and artistic output, we can introduce students to Smith’s key ideas in a way that feels immediately relevant and engaging. From Swift’s struggles with public perception in “Anti-Hero” to the economic implications of her homemade cinnamon rolls, these pieces provide concrete, contemporary examples that illuminate Smith’s dual role as both moral philosopher and economic thinker. Many undergraduates are already familiar with Swift’s music and public persona, providing an accessible entry point to Smith’s more abstract concepts.

Here’s the recommended order to introduce our articles and a blurb on what you can learn (seriously).

Anti-Hero as a Smithian Anthem” – This article introduces Smith’s foundational concept of the impartial spectator and his sophisticated view of human nature through a contemporary example. The article demonstrates that Smith wasn’t just an economist but a moral philosopher who understood how deeply humans care about others’ perceptions of them, showing students that economics isn’t just about money.

Taylor Swift & The World’s Most Expensive Cinnamon Rolls” – This piece provides a bridge between Smith’s moral philosophy and his economic thinking, using opportunity cost analysis while simultaneously showing how rational economic actors might “inefficiently” spend time on activities that build social bonds. The article illustrates how Smith’s ideas about sympathy and social connection exist alongside, not in opposition to, his economic insights about specialization and efficiency.

Would Adam Smith Tell Taylor Swift to Attend the Super Bowl?” – This article builds on the previous readings to explore the full complexity of Smith’s thought, showing how his ideas from both The Theory of Moral Sentiments and The Wealth of Nations can be applied to analyze real-world decisions.

Rockonomics Highlights

I missed Alan Kreuger’s 2019 book on the economics of popular music when it first came out, but picked it up recently when preparing for a talk on Taylor Swift. It turns out to be a well-written mix of economic theory, data, and interviews with well-known musicians, by an author who clearly loves music. Some highlights:

[Music] is a surprisingly small industry, one that would go nearly unnoticed if music were not special in other respects…. less than $1 of every $1,000 in the U.S. economy is spent on music…. musicians represented only 0.13 percent of all employees [in 2016]; musicians’ share of the workforce has hovered around that same level since 1970.

there has been essentially no change in the two-to-one ratio of male to female musicians since the 1970s

The gig economy started with music…. musicians are almost five times more likely to report that they are self-employed than non-musicians

30 percent of musicians currently work for a religious organization as their main gig. There are a lot of church choirs and organists. A great many singers got their start performing in church, including Aretha Franklin, Whitney Houston, John Legend, Katy Perry, Faith Hill, Justin Timberlake, Janelle Monae, Usher, and many others

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The Economics of Taylor Swift

Cowen’s 2nd Law states that there is a literature on everything. I would certainly expect there to be a literature on the best-selling musician in the world. And of course there is; Google Scholar returns 23,500 results for “Taylor Swift”, and we’ve done 5 posts here at EWED. But surprisingly, searching EconLit returns nothing, suggesting there are currently no published economics papers on Taylor Swift, though searching “Taylor” and “Swift” separately reveals hundreds of articles about the Taylor Rule and the SWIFT payment system. Google Scholar does report some economics working papers about her, but the opportunity to be the first to publish on Taylor Swift in an economics journal (and likely get many media interview requests as a result) is still out there.

Swift presents a variety of angles that could be worthy of a paper; re-recording her masters forcopyright reasons, her efforts to channel concert tickets to loyal fans over re-sellers, or her sheer macroeconomic impact. I’ve added a note about this to my ideas page (where I share many other paper ideas).

In the mean time, I’ll be giving a short talk on the Economics of Taylor Swift at 7pm Eastern on Monday, September 16th, as part of a larger online panel. The event is aimed at Providence College alumni, but I believe anyone can register here.

Update 10/25/24: A recording of the event is here, and a recording of a followup interview I did with local TV is here.