Undergraduate student of data analytics, Liza Thornell, writes her reaction to the documentary on social media. My earlier post on the same topic is here.
A new Netflix documentary has recently caught the public’s attention. The Social Dilemma has caused speculation to form around big tech companies and has also sparked the deletion of social media applications across the nation. The Social Dilemma explores the steps that were taken to create the powerhouse social media platforms, along with exposing the negative effects the platforms have on its users.
Social media platforms, such as Facebook, gain the majority of their revenue through advertising. Due to its privacy settings (or lack thereof) Facebook is able to obtain astronomical amounts of data about its users. The data that is collected from social media platforms entices marketers because they can reach more customers for less money. These platforms market specific products based on the data that they collect through their users. According to The Social Dilemma not only can social media market products to you, it can also mold and shape your opinion as well, changing your preferences over time. In the Social Dilemma several former Silicon Valley executives explain why this can be bad.
According to the documentary, social media is harmful due to its design and how it affects mental health. The purpose of these apps is to hold your attention captive for as long as possible. In order to do so, it is important that the app keeps providing fresh new content that is relevant to your preferences. Everything we do on our phones becomes predictive data for what we will do next. The ideal situation for social media platforms is that you will end up down the ‘rabbit hole’ of specifically tailored content because the longer you spend scrolling and clicking through social media, the more data these platforms can collect about you. According to the Social Dilemma, the rabbit hole is a dangerous place to be.
Social media in its initial design was not created to be hurtful. It was made to bring people together. The Social Dilemma states that big tech companies have strayed away from their initial creation story. Now, social media is about holding its audience captive, molding public opinion, and increasing sales through tailoring marketing. The content is distracting us from the serious ramifications that can come from spending all of our free time scrolling instead of engaging with the world around us. It makes us crave instant approval at all times, from people and the media.
The Social Dilemma does not condemn social media. This documentary supports social media, just not the way it’s currently working. The biggest take away from this documentary is that we have gotten lost in the rabbit hole and have to find our way out to preserve our privacy.
From the standpoint of a college student, I found this documentary to be eye opening. I believe that the average college student struggles with being addicted to social media platforms and our attention spans are shortening as a result. Reliance on social media directly correlates with the decline of in-person interaction and interpersonal communication skills. Companies such as Apple have released features on phones that track screen time in order to enlighten consumers on their usage. The ability to track usage is a tool for managing and limiting social media use. For college students, cutting down on social media consumption can positively impact mental health and productivity.