Stocking Stuffers: First Mover Advantage & Nested Utility Functions

I have two gift recommendations for you this year. Typically, I purchase a lot of very practical items. My wife makes fun of me for requesting tools and hardware as gifts – but hopefully the following list will provide some crossover between practicality and good gift ideas.

Depending on your family’s traditions both of these gifts are stocking stuffers.

1) Laurie Berkner CDs

Having children means that you hear opinions and preferences from more people. And children are sure to share those opinions. When you’re in the car, I recommend that you strike first with 2 different CDs (or mp3 albums) by Laurie Berkner. Laurie Berkner is a singer songwriter who creates outright good children’s music. She has variety and produces earworms that are not too bad to have around. The Ultimate Laurie Berkner Band Collection is a crowd-pleaser. If you’ve got a more intense personality and your children can handle it, then I strongly recommend The Dance Remixes. It rocks.

The idea here is game theoretical. Your children are going to find something that they like. A lot. Odds are good that waiting for them to encounter something won’t bode well for your happiness once they find it. Take the first-mover advantage and introduce them to Laurie Berkner. They’ll get hooked and you’ll be stuck listening to a lot of children’s music. But at least it will be good/tolerable that you also enjoy… Unlike some other alternatives

2) Highly Specific Treats

We live in a rich society. Most of us walk the store aisles implicitly saying ‘no’ to the vast majority of goods. Even the ones that we like. Take the opportunity that the holiday season provides and say “yes” to getting some special treats. These treats fall into two categories: 1) “Nostalgic Treats” & 2) “I’ve never tried it”.

1) Sharable Nostalgic Treats

When I was about 4-5 years old, I remember getting great big bags of pretzels that were covered in a mustard powder (“mustard pretzels”). As it turns out, they are only a regionally available product and I never saw them again after my family moved from Tennessee. But 33 year old me thought “Surely, the internet has them”. And indeed they do! I made this purchase at a per-unit price that I would not typically indulge. However, I got to share the story and the experience with my family. It pleased me to share a deep memory with them and it pleased them to get a ‘special’ snack. For me, it was mustard pretzels. For my wife, it was a bulk pack of Heath and Skor bars.

2) I’ve never tried it

Separately, while watching Captain America and the Winter Soldier, it occurred to me that I had never knowingly had Turkish Delights. So, I found a variety pack of fancy ones. First, they’re delicious and you feel fancy while eating them. Second, this is 21st century America. What’s the point in saying that we’re rich if we’re not willing to act like it a little? Maybe it’s not Turkish Delights for you. Maybe it’s Pilipino rice candies or Mexican Tamarind candies. Make sure that you get a couple of new treats and share them with others. The purchases are much more worth the price when you consider the nested utility function among your loved ones.

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