On the Bretton Goods podcast, host Pradyumna Prasad asked student Trevor Chow about blogs. To start the segment, Prasad noted that there has been an increase in what he called “econ blogs” in the past 2-3 years. Will that trend continue? Prasad believes that this is not sustainable because: 1) he thinks the paid subscriber model will not support many writers, which leads to 2) bloggers writing for free will run out of time and energy.
Chow replied that he thinks the recent explosion is partly due to Substack, which makes it easy to start blogging. Chow described the current climate as a “flourishing blogosphere.” He assumes that some people started during a Covid shutdown when the opportunity cost was low. Some of the younger people might shift their focus, as he did when his interests changed, but he believes that many of the blogs started in this phase are here to stay. Both young men think about longevity.
Prasad asked, “What are the qualities of the most successful bloggers across time?”
Chow replied that the only blog that has influenced him “across time” is Marginal Revolution, partly because few writers stick with blogging. Chow thinks a successful blogger over time would find a special niche. I have a similar intuition, even though MR is not about a niche topic. If everyone is checking MR for their “daily links”, then it’s unlikely that inferior new aggregator blogs will attract large numbers of readers. Also, Twitter largely fills that role now.
The fact that duration was discussed more than quality is interesting. To blog is to enter a network and join a community. Part of sticking around for a while is not just writing but also reading and paying attention to the work of others. Good writing is a necessary but not sufficient component of what would be considered a successful blog.
As an economist, I was happy to hear Prasad open this segment by talking about “econ blogs”. Econ blogging occurs when people are interesting online, even if the topic is outside of the traditional domain of economists. I think this is partly due to Tyler Cowen both being prolific and also willing to engage non-standard thinkers.
I enjoyed the podcast. It raised some questions which I posed to Tyler Cowen, the OG econ blogger. We all know that MR generates a high level of engagement, today. My first question was:
1. What was the evolution of reader engagement with MR? How long did you work before a lot of people were reading, commenting?
Cowen: It took us 3-4 years to have a lot of readers. but I never tracked the numbers very closely. When I started, I was thrilled by the notion of 5,000 readers a day — of course we have done many times more than that.
2. The consensus is that many new people have started since 2020, which I believe is something that you called for. Do you now see the space as, in some sense, saturated, or would you encourage more people to keep joining now?
Cowen: I don’t think it is saturated now.
3. For bloggers who started since 2020, should they quit if the opportunity cost increases?
Cowen: The main thing is simply whether you enjoy it and learn from it! If so, reason to continue. That sounds trivial, but it is really the bottom line.
Should the new bloggers keep going? Yes, if you enjoy it and learn from it. Is it too late to start? No, if you will enjoy blogging and learn from it.
The blog form is better than a 280-character tweet for capturing nuance. Something I learn from blogging, which might not be obvious from the outside, is that I have some bad ideas. Sometimes trying to write out a piece teaches me that I had an unsupported thought. It would be good if more people would stop scrolling for an hour a week and try to write out an argument.
Co-blogger Mike alerted me to this comic:
The comic first describes a cynical take on academia, with which I don’t fully agree. Then, the woman paints a picture of an alternative haven for intellectual conversation. Can econ blogs be an old pub where the people are always and only there in earnest? “Most people don’t even want to go in, and you certainly don’t get credentials for descending the stairs.”