Before recording and broadcasting technologies, there was no way for people all over the world to hear the same music performance- you had to be in the same room as the performer. Even when I was growing up, distributing your worldwide meant getting a record deal, something few could do. But the modern internet allows for music to easily be uploaded from anywhere, to be listened to anywhere.
For artists, this means to problem shifts from just being available, to standing out to listeners among the sea of available music. How best to do this- other than making great music- is a complex and detailed question of marketing. But one crucial early step- getting on the right streaming platforms where artists make their money– is now surprisingly simple and easy.
Amateur artists tend to start with what is free- uploading their music directly to Youtube or Soundcloud. But huge numbers of listeners are on streaming platforms like Spotify, Amazon Music, or Apple Music. These don’t allow artists to upload music directly, which can make listeners or new artists think that getting on streaming platforms is a bit like getting a record deal in the old days, where an industry insider needs to approve the artists. In fact, approval for streaming now mostly runs automatically through third-party music distributors.
Adding third parties into the mix sounds complicated, but in fact they are easy for artists to work with, and a single distributor can get your music onto all major streaming platforms at once. Here’s how the page for uploading a song starts at the largest distributor, Distrokid:
There are many distributors; Spotify currently recommends 21 that work directly with artists. Distributors charge artists, but not very much. Some charge by the song or album (CD Baby does this, starting at $10/song or $15/album), others let artists upload unlimited songs for an annual fee (DistroKid does this, starting at $25/yr). Distributors also collect royalties from streams on behalf of artists. To me this looks like a no-brainer for any semi-pro musician who is out there playing some gigs, but also makes sense for stronger amateur artists looking to expand their reach* (for professionals with record deals, of course, the label will do this for you).
For an academic comparison, getting your music out there is now less like hoping an insider likes you or your work enough to invite you to NBER, and more like just uploading to SSRN (if SSRN charged a small fee).
All this is a long way of saying- you can now find my son’s piano compositions on all the streamings (Spotify, Youtube / Youtube Music, Apple Music, Amazon Music).
*At least if you write your own songs- buying the rights to distribute covers costs extra (e.g. $12 per song per year for DistroKid), and on streaming people can listen to the original artist just as cheaply and easily, so there’s not the same niche for cover bands that there is in live music.
Economist Writing Every Day 