The Atlantic has a great article about the history of the Boeing 747 aircraft, which is slowly being retired by airlines. Lots of fun details in the article about the plane itself and about that era. The author is also conscious of the fact that flying was expensive back then, and that a lot more people fly today (though in part, the 747 was a cause of mass flying). Still, the tone of the article is nostalgic for the era, in addition to just being a nice obituary for a marvel of engineering and luxury.
But just how much more expensive was flying when the 747 was introduced? The article doesn’t exactly tell us, though they do give some inflation-adjusted figures on the cost of building the planes. They do give us some hint of how luxurious flying was, even in coach: “on a 1970 Pan Am flight from JFK to Heathrow, a coach-class passenger would have enjoyed filet mignon.”
Sounds nice! But expensive. In 1970, a roundtrip flight on Pan Am from New York to London was $420. First class was $750. To put those numbers in context, the average wage in 1970 was $3.40, meaning it would have taken 124 hours of work to buy the coach ticket, and 221 hours to buy the first class ticket. The average wage today is $32.31, meaning that the coach ticket is the equivalent of almost $4,000 today, and the first class ticket is over $7,000. Filet mignon is nice, but not $4,000 nice.
Today, you can buy a coach ticket from New York to London for around $800. Of course, there is no one single price today, as there was in 1970 (something that frustraters buyers, to be sure), but I’ve searched multiple websites in different months, and you can generally get a direct flight for around $800 in economy class (often cheaper if you don’t have a direct flight). Today most airlines have multiple upper classes for international flights, not a single first class, but on American Airlines you can generally get a business class ticket to London for around $4,000 and a first class ticket for a bit over $5,000 (both direct flights from NYC).
In other words, for the same amount of work as buying one coach ticket in 1970, you could buy five tickets in 2026. Or, if you desire that luxury, you could also buy one business class ticket today, for roughly the same amount of hours worked as the coach ticket in 1970. Business class seats today take about half the hours of work as a first class seat in 1970, and an international first-class ticket today takes about 75% of the hours worked in 1970 as a first class ticket (American Airlines Flagship First class is a truly luxury experience, probably better than 1970, even though there is no piano bar on the plane).
The decline is much smaller than the decline for coach seats, but it is still a decline. But that is an important point: the biggest gains from deregulation and competition in air travel and the non-rich, who mostly weren’t flying anyway. Is the experience as good as 1970? Of course not, and The Atlantic article stresses this point repeatedly. You won’t get filet mignon, you’ll probably be in a cramped seat, with a frustrated flight attendant. But you can afford it, which for most middle-class families is probably the most important fact.