The Future of the World’s Tiniest Billboards

Ben Lange, a business student at Samford, writes:

In January of this year, Apple made a big announcement. It wasn’t about a new iPhone. Apple announced that it will soon release an update to their software that allows users to choose whether they give permissions to apps such as Facebook to track their browsing history on other companies’ apps and websites.(WSJ) This has implications for data usage and availability in advertising. As technology has advanced, regulations surrounding exactly what a company is allowed to do with your data has  stayed relatively stagnant, especially for smartphones. Companies such as Facebook and Twitter are allowed to monitor your searches not only on their apps, but also on your phone browser and other apps.

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