Ask anyone who grew up playing basketball as the tallest player on the court and they will, each and every one of them, tell you that players were allowed to foul them harder and more often. If you were tall you didn’t get the calls, full stop. Why? We could sort through a host of mechanisms, but they all boil down to “Being tall is an unfair advantage. It’s only fair that I, the shorter opposing player, am allow to slap you, chop you, kick you, trip you, grab you.” To be honest, I don’t think this is a particularly shocking phenomenon. “Tall poppies get cut down” is a cultural cliche for a reason. What is interesting is that it persists even amidst billions of dollars in market incentives pushing in the other direction.

The latest version is happening right now as the Oklahoma City Thunder are currently doing their best to end Victor Wembanyama’s nascent career each and every night, and the referees seem particularl disinterested in religning the incentives otherwise. At the moment the Spurs are currently up 65-43 in game 4 of the series. If the series goes 7, there’s at least a 20% change Wembanyama doesn’t make it to the end. Will they break his foot smashing down in it, break his leg tripping him, or dislocate his shoulder yanking down on it from a leveraged position? Don’t know, but they’re doing their best to make it happen.

Caitlin Clark came into the WNBA as the single greatest talent prospect in the history of women’s basketball. The abuse she suffers is well documented. Wayne Gretzky was the greatest hockey player of all time, but he was arguably only allowed to reach his potential because Bobby Orr’s careers was cut in half by a league that allowed teams to abuse him with little to know punishment. Bobby Orr’s sin was that he was such a better skater than everyone else that, if allowed to play without constant grabbing, hooking, and abuse tantamount to aggravated assault, he would have walked away with too many goals, wins, and Stanley Cups. It wasn’t fair that he was so much better, so they let the players even the odds. Having watched him limp away after only 7.5 seasons, the NHL took the unofficial position that Gretzky’s teammates (specifically, Dave Semenko and Marty McSorley) were given carte blanche to assault anyone who touched Gretzkey. While perhaps not a culture-shifting solution, but Gretzky did have a 20 year career that brought hockey to new heights of popularity, so it was ostensibly effective.

But none of that gets at the underlying economics. Elite players bring big audiences to sporting events, which in turn, brings in big money for everyone. The owners, players, and everyone in between gets richer when elite players shine under the biggest lights. So why chop them down? Well, first we have a collective action problem to solve, because, yes, the entire market benefits from superstars, but their opposition during the course of play in most any game have the individual incentives to do whatever they can get away with to win. That’s why we have referees, commissioners, and a players union: to solve those collective action problems. All of those rules and institutions are in place specifically to solve problems like these. To align incentives and bargain for outcomes that maximize welfare. So why aren’t they working?

When you find cliches at the front of your mind, decent chance you’re running up against psychology and behavioral economics. And as Victor Wembanyama is learning each and every night of the playoffs, “tall poppies get cut down”. It’s not fair that he’s the first 7’5″ player with elite NBA level skills to ever play the game. You know, I was never a fan of watching Shaq play basketball per se, but I always knew he should have scored at least 40 points every night. Yes, he committed 7 offensive fouls every game, but he also received 25 fouls that went uncalled. Players were allowed to maul him because it was unfair he was so much bigger, stronger, and more athletic. His career was only as long as it was because his body could endure the abuse. There has never been another player in NBA history who could have survived even 3 seasons receiving the abuse he did.

Putting aside simple behavioral explanations, we also should consider the possibility that NBA team owners and players are so far down the diminishing marginal returns to wealth, that the median participant would actually prefer to earn less money in order to maximize their own chance at winning a championship. They want parity, of a sort. Parity, but only once the playoffs arrive. The regular season is too long and everyone needs to make money, so the abuse is minimal, but once the playoffs arrive, the collective preference is for parity delivered via weaker rule enforcement. There are only so many elite players, but everyone is capable of low-level violence. This preference for postseason parity may also explain why Oklahoma City’s best player, Shai Gilgeous-Alexander, has the reputation for simulating being fouled on every player. If you’re going to get fouled no matter what, you might was well maximize the probability of getting a foul call by forcing the referee to be observed observing the incident.

And, to be clear, parity may in fact be revenue maximizing. Just look at the NFL – the entire structure is designed to maximize the number of franchises who believe at the beginning of the season that their team has a chance to win it all. The players are relatively anonymous compared to NBA superstars, but fans are mostly there to root for laundry, and in the NFL, so long as that laundry doesn’t say NY Jets on it, there’s at least a glimmer of hope. Counter point, just look at the NFL. They understood that each team, especially once the playoffs started, had strong incentives to try to end the opposing quarterbacks career on each and every play. So the NFL introduced a battery of rules to protect quarterbacks, and it seems to have worked.

So maybe I’ve come full circle. Maybe this is what the NBA wants. But I really, really it’s hope not. Wemby is special. I’d like to see the very most of what he can become.